Google Instant Search for Marketing

Jim,
I think googles instant search is great for key word accumulation if you to start a new site or modify a site you already have.
Thanks for putting a positive spin on this.

Mike

Another problem with instant search is it defaults to ten searches, you need to turn it off and set default search to 100.

settings
search settings
turn off instant search
save preference

This Google instant search marketing tip makes sense. I get all your emails and read them and seldom give you thanks. Well, thank you Jim.

Thanks again,
Rix

I have read blogs from a number of marketers that are quite upset about the google instant search.
From a consumer view point, I like it a lot. It has been showing up on my searches for more than a year. It gives me ideas that I may not have thought to type.
Google already keeps track of what you search for and past searches appear in the search suggestions before other things. I especially like that part because I do not have to type what I want each time.
We have a local construction business and it seems that it is helping to get us more traffic. Not really sure on that.
The Google Places really made a difference in our local business.

If people don’t want to use ‘Instant’, they can go to Settings located on the upper right corner of the Google Search page, then about midway down the page is a radio button they can click and then save the settings. You can also in the same area change the number of sites displayed from 10 to as high as 100 at the same time and save.

Thank you for the Instant ideas and uses in your post.
Diana

Jim,

Nice to see some validation. As a brick and mortar businessman, I’ve use Google search as my means of determining keyword importance. None of the other “Guru’s” that I know of have ever mentioned this free and, I believe very powerful means of doing keyword research. Thanks for real world internet marketing info.

Jim,

I would rather use the Google search tool without Google making suggestions. On the right hand corner where the setting box is at – I clicked on that and went to the middle of the page to turn off Google Instant Search.

I have seen good analysis on both sides of the equation but the reality is no one actually knows how this will play but I tend to agree with you. One thing for sure however, I thought I might add that for those people like me who use Google Wonder Wheel you will notice that it has disappeared with Instant. You have to turn Instant off to be able to access Wonder Wheel.

Thanks Jim …
there has been a lot of buzz about this and you help to clarify and re-enforce that this change will have little impact on SEO efforts already out there.
…but that’s also a neat little trick for marketing competition straight from the horses mouth…

Cheers,
JCStuzka

Very timely post, Jim. I’ve been doing a good bit of reputation management for my company online lately and I’ve found that this new feature makes my job a bit less time-consuming. I can easily see the things that need some more focus compared to where I’m getting the job done. I’m also seeing my work ranking for search terms I hadn’t even tried to rank for. So not only do I get new ideas, but Google is actually showing me opportunities to go above and beyond. Thanks for touching on this. I’ve been tuned into this feature for a few days now and it’s nice to hear an expert’s opinion.

-Steve

Thanks Jim for explaining how google instant search operates and what it means for online marketers.
Interesting to read your point of view about how it can be an opportunity to locate trouble spots and also help with competitive research.

Since most small business owners really don’t understand how to use Google to increase their business, the advice here is priceless. It’s a great way to identify marketing opportunities that are often left on the table.

Thanks for the advice.

The info here is timely and appreciated. I’ve been following you for … 4-5 years now?

Hey – nice job of “cleaning up your act”,too. Looks do tend to make a difference when I’m wondering about the professionalism of the individual offering the info. I had to look twice to make sure it was indeed YOU.
rancshel in Oregon.

In learning how to research keywords, I have found the Google suggestions very helpful. Now, as you have pointed out, I can also instantly see who and what comes up first for each of these keyword phrases in one simple step. Everything I’ve learned so far, I’ve learned from you, Jim. And it just keeps keeping on.

Jim, great insight and tips on leveraging Google Instant. This latest change also again validates the need for all businesses to diversify their marketing channels. No one should rely on a single platform to deliver business. Change is always going to happen and we can safely ride those shifts with diversified efforts and the help of people like you who provide tips to navigate the changes that happen.

Hey there Jim,

Great article. I went and done what you suggested on Gooogle instant search and have found that I really like it. I did a search for my company and sad to say I have a lot of seo work to do. I am being beat out by another company close to my name in a nother state.

Thanks for the info
William

I agree with your assessment that Google Instant can be a valuable research tool. But for a more pertinent small businesses application, using Google AdWords to drive web site traffic, Google may ultimately force advertisers to get clicks for more general (and pricey) keywords that don’t convert as well, or as cost-effectively, as long-tail ones. At first blush, from a PPC perspective, Google Instant favors large businesses with large budgets.